Test Portfolio 3

Television & Media Group Kolkata, India Mass Media & Entertainment AI-powered chatbot development

web design

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Project Overview

A chatbot-powered integrated and dynamic polling system with a web-based admin portal to help drive engagement for one of the leading regional-language daily TV channels. The system was deeply integrated with the programming & content of the daily shows on the TV channel and used Whatsapp message-based polling for questions asked daily during the air time of the various shows. Viewers could message in the correct answer through Whatsapp to a phone number shared by the channel linked with this automated system. Winners who had answered the questions correctly were chosen automatically on a weekly basis and awarded prizes. This system enabled the channel to measure, engage and monetize the broad audience platform they had built like never before. This was the first time Whatsapp rather than traditional SMS was used for TV audience engagement purposes in Eastern India.

Strategy Session

In our strategy session for the WhatsApp Chat Bot & Contest Platform, we will define clear objectives, target audiences, and engagement goals. The session will cover identifying user journeys, conversation flows, and contest mechanics that align with brand messaging and user behavior. We’ll outline integration requirements with WhatsApp Business API, backend systems, and data analytics tools to ensure smooth automation and reporting. Finally, we’ll set measurable KPIs and timelines to guide the development, testing, and launch phases while ensuring scalability for future campaigns.

Plan of Action

Our plan of action for the WhatsApp Chat Bot & Contest Platform focuses on creating a seamless, automated engagement experience. We will begin by designing an intuitive chatbot workflow to handle user interactions, registrations, and contest participation directly within WhatsApp. The system will integrate secure data handling, real-time response tracking, and automated result management. Additionally, we’ll develop an admin dashboard for campaign monitoring and analytics to optimize engagement and improve user retention throughout the contest lifecycle.

Problem

Traditional contest and engagement campaigns often face limitations in user reach, response time, and data management. Participants may find it inconvenient to register or interact through external websites or apps, leading to low engagement and drop-offs.

Absence of online store
Outdated website wtih limited options
Poor communication strategy
No applications for mobile users

Challenges

Developing the WhatsApp Chat Bot & Contest Platform presents a few key challenges. Ensuring seamless integration with the WhatsApp Business API while maintaining compliance with Meta’s policies requires careful planning. Managing high user volumes during contests and ensuring real-time responses without latency can strain backend systems. Data privacy and secure storage of participant information are critical considerations. Additionally, crafting natural, engaging chatbot conversations that retain user interest while collecting accurate data demands thoughtful UX design and continuous optimization based on user feedback.